In Business Since: 1977

Financial Strength: Solid. Primerica is a subsidiary of Citigroup, a Fortune 500 company listed on the New York Stock Exchange with over $700 Billion in assets. Primerica is in a league far above the rest by having the most powerful parent company in the network marketing industry; Primerica itself is also a multi-billion dollar company.

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Management: John Addison and Richard Williams share the job of CEO of Primerica. What's interesting about these 2 PFS executives is that they've never had a job with any other company. But don't let that bother you. These gentlemen both hold MBA's and are highly experienced, not only from working for a major network marketing company, but also for a major corporation. You see, Mr. Addison and Mr. Williams have worked for Primerica since the 1980's. They've devoted their entire careers to this company, and probably know more about running it than anyone. Addison's job as CEO is to keep PFS reps motivated while Williams' job as CEO is to make sure that the PFS machine is running smoothly. The two personalities of Addison and Williams is a perfect combination that will continue to provide strong leadership for the company and their sales force, which is now over 100,000 strong and with over 6 million customers.

Management Rating: 5 Stars

Online Training & Support: An online presentation is available at Primerica.com, which is available to the public, and exclusive online support is available at callatlanta.com, which can only be accessed by Primerica representatives. Information available at callatlanta.com include personal and downline activity, updated company developments, training information, and the ability to track your performance and compare it to those in your own state, in the U.S., and around the world. Some of the things I'd like to see online is a detailed description of their compenstion plan, company provided personalized websites for each agent, and the ability to enroll online. However, online enrollment is probably not something that can be made available as easily as with other network marketing companies due to the nature of PFS products, such as insurance and securities, which are highly regulated. If you're looking for a turnkey internet business or even a business that is internet centric, you won't find it in Primerica (yet), since detailed information about the products, business opportunity, and compensation plan are not available online, and those seeking complete details will need to contact a Primerica Personal Financial Analyst directly for a personal presentation, which is usually conducted in-home or in-office.

Field Training & Support: Primerica provides the most professional training and support in the industry. This is due to the fact that a license is required to sell various Primerica products. Many who join Primerica are also insurance and real estate agents, and financial consultants. Field support is also available via a weekly satellite television broadcast on a subscription basis through DirectTV. This broadcast, conducted every Monday, covers updates, compliance issues, awards presentations, and business presentations by company leadership.

Motivational Support: Motivational support is available from Primerica publications, company sponsored events as well as from meetings conducted by Primerica's top money earners and other leaders, and Primerica's weekly satellite TV broadcasts.

Overall Training & Support Rating: 4.5 Stars

Products/Services: Financial Services and Products: Term Life Insurance, Auto Insurance, Homeowners Insurance, Mutual Funds(Smith-Barney), second-mortgate and personal loans(Travelers/Aetna Property & Casualty Corp). Through selling Primerica products, one of the most valuable services Primerica Financial Analysts provide is educating and helping people take charge of their finances and make wise, life-changing financial investments. The lessons taught during the course of selling these products is invaluable to the financial well being of their clients. If Primerica representatives were able to reach every young person in this country, I believe that we would have a country with less debt instead of a country with the biggest personal debt in the world.

Product Quality/Effectiveness Rating: 5 Stars

Product Market Rating: 5 Stars

Business Opportunity Market Rating: 4 Stars

Compensation Plan: Review pending

Compensation Plan Rating: N/A

Overall Rating: Pending

Advantages: Solid company with strong corporate backing. Professional training and support. Strong name brand recognition.

Disadvantages: The time that it takes to get trained and licensed for Primerica products prevents the kind of fast organizational growth that has taken place with many network marketing companies. However, Primerica attracts more serious networkers and more people with professional backgrounds.

Comments: If you're looking for a network marketing program that does not involve personal sales and one that is simple and easily duplicatable, I wouldn't recommend Primerica. However, if you're looking for something that you can be proud of, where you can achieve professional recognition, then Primerica is it.