Review Date: 8-12-99*
In Business Since: 1994
Financial Strength: Strong. A subsidiary of 30 year old nutritional manufacturer Twinlab,
which had first quarter 1999 net sales of $71.5 million. Changes is also a multi-million dollar company.
Management: Steve Coggin has one of the strongest backgrounds
in corporate MLM that we've ever seen. A former executive with
Melaleuca and other MLM/direct sales companies, Mr. Coggin brings to
Changes, knowledge and experience that have been the catalyst for
incredible new developments and enhancements to the Changes opportunity that
have placed this company among the top opportunities in the network marketing industry.
Management Rating: 5 Stars
Online Training & Support: Excellent. Regularly updated website with
an online newsletter, weekly hotline information, product and business opportunity information, events
list, etc. We are very impressed by the timeliness in which the
monthly corporate newsletter is uploaded and available online at the beginning of the month,
every month. This is a virtue that is lacking in many otherwise good companies and shows
professionalism and a management team that truly understands marketing. I'd like to
see an online sign-up and ordering capabilities, but it has been announced that they will
be available soon, with many new website enhancements forthcoming. Click here to learn how
you can effectively utilize the most powerful online marketing technique to sponsor more people than you ever thought possible.
Field Training & Support: Excellent. Regular corporate sponsored
regional trainings, opportunity meetings, and national conventions provide outstanding field
support along with distributor lead meetings and weekly conference calls.
Motivational Support: Motivational support available online, via newsletters, conference calls
and local, regional, and national events.
Training & Support Rating: 5 Stars
Products/Services: Health and nutrition, weight management. Excellent quality products with
national brand name recognition via parent company Twinlab, the well known health and nutrition
manufacturer. I'd like to see a diversification into other product lines such as personal care and homecare,
however, new products have recently been introduced, which includes
a protein shake, nutritional bar, fiber drink, and a calcium supplement.
We predict new product lines in the near future.
Product Quality/Effectiveness Rating: 5 Stars
Product Market Rating: 4.5 Stars
Business Opportunity Market Rating: 5 Stars
Compensation Plan: Compressed 2 level unilevel plan with sharing bonuses
of 14% of companywide business volume(BV). Changes pioneered the wave 4, 15% on level 1 and
45% on level 2, compensation plan that is now being
copied by many nutritional companies today. This very lucrative front
end comp plan pays a substantial income on a relatively small downline.
With a recent compensation plan enhancement, Changes does it again by
introducing an unprecedented sharing bonus of a whopping 14% of companywide business
volume and doing away with the very limiting "blockable and not really infinity"
bonuses that has been the major negative with Changes and other similar companies.
This new enhancement makes the Changes compensation plan the best in the industry, giving
newcomers and part-timers the ability to earn a substantial income with a relatively small
number of distributors as well as providing the serious network marketing professional and
long term part-timer
the opportunity to earn a realistic high six figure income. A seven figure income is now
very possible for top distributors. We are giving the new Changes International
the highest compensation plan and overall rating we've given out so far...
Compensation Plan Rating: 4.75 Stars
Overall Rating: 4.88 Stars
Advantages: Strong, very knowledgable management. Nationally recognized
parent company Twinlab. Very distributor friendly. Excellent nationwide
training system. Incredible payplan.
Disadvantages: The only disadvantage, that we see with the Changes opportunity,
if it really is a disadvantage, is its limited product line. However, we predict
a more diversified line in the near future.
Comments: Changes International
is a solid business opportunity both for part-timers as well as full time
professional networkers. With Steve Coggin and his management team in control and Twinlab behind them, the future
of Changes International and it's distributors is very bright.
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