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Changes International

Review Date: 8-12-99*

In Business Since: 1994

Financial Strength: Strong. A subsidiary of 30 year old nutritional manufacturer Twinlab, which had first quarter 1999 net sales of $71.5 million. Changes is also a multi-million dollar company.


Management: Steve Coggin has one of the strongest backgrounds in corporate MLM that we've ever seen. A former executive with Melaleuca and other MLM/direct sales companies, Mr. Coggin brings to Changes, knowledge and experience that have been the catalyst for incredible new developments and enhancements to the Changes opportunity that have placed this company among the top opportunities in the network marketing industry.

Management Rating: 5 Stars

Online Training & Support: Excellent. Regularly updated website with an online newsletter, weekly hotline information, product and business opportunity information, events list, etc. We are very impressed by the timeliness in which the monthly corporate newsletter is uploaded and available online at the beginning of the month, every month. This is a virtue that is lacking in many otherwise good companies and shows professionalism and a management team that truly understands marketing. I'd like to see an online sign-up and ordering capabilities, but it has been announced that they will be available soon, with many new website enhancements forthcoming. Click here to learn how you can effectively utilize the most powerful online marketing technique to sponsor more people than you ever thought possible.

Field Training & Support: Excellent. Regular corporate sponsored regional trainings, opportunity meetings, and national conventions provide outstanding field support along with distributor lead meetings and weekly conference calls.

Motivational Support: Motivational support available online, via newsletters, conference calls and local, regional, and national events.

Training & Support Rating: 5 Stars

Products/Services: Health and nutrition, weight management. Excellent quality products with national brand name recognition via parent company Twinlab, the well known health and nutrition manufacturer. I'd like to see a diversification into other product lines such as personal care and homecare, however, new products have recently been introduced, which includes a protein shake, nutritional bar, fiber drink, and a calcium supplement. We predict new product lines in the near future.

Product Quality/Effectiveness Rating: 5 Stars

Product Market Rating: 4.5 Stars

Business Opportunity Market Rating: 5 Stars

Compensation Plan: Compressed 2 level unilevel plan with sharing bonuses of 14% of companywide business volume(BV). Changes pioneered the wave 4, 15% on level 1 and 45% on level 2, compensation plan that is now being copied by many nutritional companies today. This very lucrative front end comp plan pays a substantial income on a relatively small downline. With a recent compensation plan enhancement, Changes does it again by introducing an unprecedented sharing bonus of a whopping 14% of companywide business volume and doing away with the very limiting "blockable and not really infinity" bonuses that has been the major negative with Changes and other similar companies. This new enhancement makes the Changes compensation plan the best in the industry, giving newcomers and part-timers the ability to earn a substantial income with a relatively small number of distributors as well as providing the serious network marketing professional and long term part-timer the opportunity to earn a realistic high six figure income. A seven figure income is now very possible for top distributors. We are giving the new Changes International the highest compensation plan and overall rating we've given out so far...

Compensation Plan Rating: 4.75 Stars

Overall Rating: 4.88 Stars

Advantages: Strong, very knowledgable management. Nationally recognized parent company Twinlab. Very distributor friendly. Excellent nationwide training system. Incredible payplan.

Disadvantages: The only disadvantage, that we see with the Changes opportunity, if it really is a disadvantage, is its limited product line. However, we predict a more diversified line in the near future.

Comments: Changes International is a solid business opportunity both for part-timers as well as full time professional networkers. With Steve Coggin and his management team in control and Twinlab behind them, the future of Changes International and it's distributors is very bright.




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